Monthly Archives: November 2009

How Not to Do Free Content

In Chris Anderson’s new book, Free: The Future of a Radical Price (FTC Guide Disclaimer: Amazon Affiliate Link) the author discusses the role of free content in business. I think that Chris Anderson makes some valid points, but many of the people that are creating free content are ruining their chances of monetizing their work…

That is Not How This Business Works

How many times have you heard someone say, “That is not how this business works,” or, “That would never work for my business?” Complacency is the Disease in Business There is a disease in business and that disease is complacency. When I blogged about shopping for a couch with my girlfriend, I gave a great…