Category Archives: Marketing

How to Overcome Procrastination

If you Google, “how to overcome procrastination” you will find over 100,000 results. Looking over the results, I realized that procrastination must be quite a problem if there are so many posts, articles, and books written on the subject.
The problem is that most of the articles about procrastination actually keep us from doing whatever we [...]

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Are You Trying to Trade A Monotonous Job for a Monotonous Business?

A few days ago, I was watching one of the thousands of videos Internet Marketers have put out there on creating a “freedom business.” All of these videos pitch a similar formula for creating an online business:

Create a niche blog.
Fill the niche blog with bought content.
Inflate your Google search rankings with backlinks.
Direct people that [...]

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How Not to Do Free Content

In Chris Anderson’s new book, Free: The Future of a Radical Price (FTC Guide Disclaimer: Amazon Affiliate Link) the author discusses the role of free content in business. I think that Chris Anderson makes some valid points, but many of the people that are creating free content are ruining their chances of monetizing their [...]

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How to Lose Customers

Here is a great example of how to lose a customer.
“Hello. This is Cindi from XYZ Corporation. I am calling to let you know that a major mistake on our part needs to be corrected by you, our customer. I know that you pay us quite a large sum of money to provide a service, [...]

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What if I Told You that Everything You Have Been Told About Finding a Niche is Wrong?

While trapped in my sick bed with an upper respiratory infection, I got an e-mail from one of my clients. She wanted to chat about her “target audience” aka her niche. The timing of her e-mail was perfect, because I was in the process of shutting down my one of my sites that was supposed [...]

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