This post isn’t about marketing. It is about stupid people making money so make sure to read the next quote if this one doesn’t apply to you:
I don’t care about the size of my list, because that’s not how I do business. I am more social in the way I sell product. I hate long sales copy. I don’t buy from long sales copy so I am not going to subject anyone to it. I don’t need to pitch my readers, because I will lose them if I seem too sales-ey.
Do you know anyone that has uttered statements similar to those?
The statements above came from me three years ago when I first dipped my toes into marketing my speaking, coaching, and products. Do you know how much money I made during that time period? Zero. Sound familiar?
If you aren’t marketing anything, maybe you have said,
I don’t need to kiss up to the higher ups to get ahead, I don’t need a college degree to get ahead because I am a rebel, or I don’t need to save money for my retirement because I am going to get promoted soon then I will start saving.
Does anything in that statement sound familiar?
I am not surprised if it does, and I would be less surprised if you followed it up with saying, “Why am I not succeeding? Bob is a freaking idiot and he is making a killing online, moving up the corporate ladder, and spends half his week playing golf. Why is that idiot making money and I’m not?”
Why Are Stupid People Making Money?
Here is an example from one of my mentors, Darren Lacroix as he talks about his experiences running a Subway franchise into the ground.
I thought I knew it all. I was 22 years old and fresh out of business school. A dangerous combination. Subway told me that the most successful franchisees were farmers. Farmers? And the worst franchisees? Business graduates.
Think about it . . .
- Why are people that know next to nothing about running a sandwich store succeeding at running a sandwich store?
- Why are people that know little about technology making money selling products online?
- Why are people that have no knowledge of manufacturing running billion dollar manufacturing companies?
Do you want to know their secret?
They stupidly follow the rules.
Why Being a Renegade Can Hurt Your Chances of Success
Renegades, Rogues, and Rebels make for great characters in novels and movies but are not ideals if you want to succeed in life.
Browse the business section of your local bookstore or pick up an entrepreneurial themed magazine and you will find plenty of books and articles that will tell you to, “Break All the Rules, Play Your Own Game, or March to the Beat of Your Own Drummer!”
So what happens when you don’t suck up to the boss, don’t ask for a sale from potential customers, or make up your own lesson plan in school?
What does someone that is stupid do? They spend time sucking up to the boss to figure out what they want them to do, they ask for the sale, and they read the lesson plan to figure out what the teacher wants them to do.
The stupid person learns what rules are in place and they follow them, because they know they are too stupid to make up their own. They succeed because they don’t try to reinvent the wheel, annoy people by doing it their own way, or trying to build something from the ground up when they don’t have to. They make stupid an advantage over the rebels that try to over think everything.
In order to succeed in many endeavors, you need to be stupid. Give up on your knowledge of how to do something and start from square one. Read the instructions, ask someone what they did to be successful, or figure out what has worked for someone else and implement it in your life.
Many times we are too smart for our own good and just need to be stupid to get ahead.
How can you bring a little stupid into your life?
Let us know in the comments.
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