Written on
10/23/2009 by
chris
Here is a great example of how to lose a customer. “Hello. This is Cindi from XYZ Corporation. I am calling to let you know that a major mistake on our part needs to be corrected by you, our customer. I know that you pay us quite a large sum of money to provide a…
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Written on
07/17/2009 by
chris
Having testimonials from your customers is a powerful way to demonstrate the value of your products or services. Research has shown that testimonials help people with their buying decision. Since the research on testimonials is well known in the marketing industry, more marketers are putting bogus testimonials inflating the claims of their products or services…
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You Will Fail if You Are Not Passionate About Your Business
I am a huge fan of Diners, Drive-ins and Dives on the Food Network but until this last weekend, I had never been to one of the interesting eateries featured on this show. Wanting to get away for a day, my girlfriend and I hopped in the car and drove the three hours to Lesage,…
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