Here is a great example of how to lose a customer. “Hello. This is Cindi from XYZ Corporation. I am calling to let you know that a major mistake on our part needs to be corrected by you, our customer. I know that you pay us quite a ...
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Tag Archive: Shopping
Why IKEA Will Someday Rule the World
A miserable experience A few weeks ago, I went with my girlfriend while she picked out a new couch at a high end furniture store. It was a miserable experience that only keeps getting worse. The experience has been so dreadful, that I am going to rank furniture shopping up there with painting and moving in ...
Is This How a Business Helps Their Community?
Here is how I imagine most corporate donation programs get their start. The CFO says, “We need to donate some money to a charity to lower our total tax rate.” The VP of Marketing then chimes in with, “What charity would give us the most publicity for our donation?” “I don’t know,” the CEO says, “but make sure ...
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