Author’s Note: Scott Ginsberg a.k.a. Scott the Nametag Guy is celebrating the launch of his new book, -ABLE: 35 Strategies for Increasing the Probability of Success in Business and in Life, by challenging his readers to come up with their own –able word and write about it in a blog post. Reading Scott’s blog post announcing the challenge, I realized the one –able word that I would use to describe what I strive to be, and what Scott has nailed, is transferable.
What Does It Mean to be More Transferable?
Transferable is more Memorable
Think about all of the knowledge you gained in High School. What ideas, concepts, or principles stand out most in your memory? If nothing stands out, what events during high school stand out in your mind?
Unless you have a perfect memory, the most memorable ideas or memories are attached to a concept presented in a surprising way or were highly emotional. One idea that I remember is the “Mole scream” from Chemistry class, which was a high pitched scream that our teacher let out when anyone correctly used the concept of a mole in discussions.
Since the Mole Scream was memorable, it caused me to remember the concept of the Mole and the teacher’s knowledge was transferred to me.
What are you doing to make your ideas, products, and services more memorable?
Transferable is more Understandable
To be more memorable, you could stand on a busy sidewalk and yelling random equations at the top of your lungs for a few hours. While that would make you very memorable and possibly get the video of you screaming a few hits on YouTube, like many Internet Memes, the effecive lifespan of your demonstrationwould be short.
In order for you to be transferable, you need to make yourself more understandable. I recently heard about Danica McKellar, an actress turned author who was writing math books for girls by using stories and examples from a young girl’s life to explain concepts in math. These books are understandable because they link familiar concepts to new ones.
Since these books are more understandable, they transfer the power of mathematics to people that might not have taken as much of an interest.
What are you doing to creating understandable products, services, and ideas?
Transferable is more Actionable
Let’s go back to High School (OK, I don’t want to either so let’s just go back to what we learned in High School).
While someone might have presented a quote out of the Federalist Papers in period costume so that you remembered the passage, what good did it do if you were not able to apply that knowledge in your daily life?
When you are transferable, you are able to provide information that is actionable. While many business classes provide a wealth of information, many professionals turn to public seminars, coaches, and consultants in order to bridge the gap between knowledge and execution.
When you are transferable, you are able to help people turn their knowledge into operational improvement, life enhancement, or monetary gain. From a product perspective, this is accomplished through actionable checklists, process diagrams, and worksheets that help people grasp the concepts that they need to take action on.
Though college is a great way to gain knowledge, it does not always provide actionable tools that transfer the knowledge to people that will use it.
Are you providing great knowledge with a heavy does of actionability?
Transferable is more Marketable
When you are transferable, your transferableness is more marketable.
Which business book would you be more apt to read?
“The book contained a lot of good information, but I had to wade through ten long chapters of extraneous self promotion, archaic terms, and unnecessary definitions to get to the material that was actionable.,”
“This book was great? Using the knowledge in the first chapter alone, I was able to save my business thousands of dollars.”
I would prefer the second. What about you?
When you, your products, and your services are transferable, that transferableness becomes marketable.
Transferable is more Compatible
When you are transferable, you are more compatible.
I could talk about the chemical reasons that oil and water doesn’t mix, but I am afraid I wouldn’t be transferring understandableness in my description. Instead, think about relatives you might have that don’t get along. For some reason they are just not compatible!
What happens when those relatives get together during the holidays? They usually end up bickering, making snide comments, and not listening to what the others person has to say. If there was an important message that had to get from one of them to the other, do you think it would get there with the right intention?
When you are transferable, you are compatible with your surroundings, people, and the technology in your life that allows you to be a superhero.
What are you doing to be more compatible?
Of all the –ables that I can think of, to me, being transferable has the most potential to help someone achieve success. When you are transferable, you are more memorable, understandable, actionable, marketable, and compatible than your competitors which will lead you to amazing successes.
Are you transferable?
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